Do Design
Do Design
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Why beauty is key to everything by Alan Moore
So much passes us by, unnoticed. We multi-task, switch between screens, work faster. When was the last time you paused to consider a beautifully-made object or stunning natural landscape? Yet this is when our spirits lift and our soul is restored.
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Designer Alan Moore invites us to rethink not only what we produce – whether it’s a website, a handmade chair, or a business – but how and why. With examples from Apple, Yeo Valley and Blitz Motorcycles, we are encouraged to ask: Is it useful and considered. Is it a thing of beauty?
Do Design will inspire you to:
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- Improve your creative process
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- Raise the quality and craft of your work
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- Consider the experience as much as the product
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- Adopt simplicity, utility and honesty as guiding principles
We are creative beings. We love to make things. This book will inspire you to create better things for better reasons. Things that people will love – for a long time to come. Some say beauty is a luxury. But what if it is key to creating a better world for us all?
About the author
Alan Moore has designed and created everything from books to businesses. He has a unique grasp on the forces that are reshaping our world and how to creatively respond to them. Working on six continents, Alan has shared his knowledge in the form of board and advisory positions at companies such as Hewlett Packard, Microsoft and Coca Cola, holding workshops and speaking as well as teaching in institutions as wide-ranging as MIT and Reading University’s Typography Department, Sloan School of Management and INSEAD. He is the author of four books on creativity, marketing and business transformation including No Straight Lines: Making sense of our nonlinear world (2011). He still works as an artist. He tries everyday to lead a life as beautifully as he possibly can.
The Do Book Co. / Inspirational Pocket Guides for Doers
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Delivery information
Royal Mail Tracked 24: £5.99
Royal Mail Tracked 48: £3.99
Spend £50 or more and Tracked 48 delivery is free.
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Our full delivery & returns policy can be found here.
FAQs
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Yes, simply select Click & Collect at the check out and you can collect from our Easton Store during opening hours.
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Our standard opening hours are Tuesdays 10-3:30 and Wednesdays-Saturdays 10-5.
Where is your shop?
Our colourful store is in Easton, Bristol. Our address is 104-108 Belle Vue Road, BS5 6BX.